E-reputation, sometimes called web-reputation, cyber-reputation, digital reputation, on the Web, on the Internet or online, is reputation, common opinion (information, opinions, exchanges, comments, rumors ...) on the web of an entity (brand), legal person (company) or physical (individual), real (represented by a name or a pseudonym) or imaginary. It corresponds to the identity of this brand or this person associated with the perception that Internet users have of it.
This digital notoriety, which can constitute a differentiating factor and present a competitive advantage in the case of brands, is shaped by the establishment of positive elements and the monitoring of negative elements. The e-reputation can also designate its management, via a global strategy and thanks to specific tools (activity at the origin of new professions) for the sustainability of the digital identity.
Social networks and blogs have caused the proliferation of personal data on the Web. From now on, each user has and must manage 1 a real "digital identity" made up of the information he has entered in his profiles, his contributions (for example in blogs) and the traces he or she leaves on websites. visited ... The use of the virtual world, the evolution of the internet offering more and more services for individuals, businesses and governments, irrevocably brings up the issue of information security and more particularly personal data.
The answers to these problems are multidisciplinary and in particular concern the aspects:
A definition or technical test of digital identity could be written as follows: Digital identity is a technological link between a real entity and a virtual entity.
THE E-REPUTATION OF A COMPANY OR A PERSON IS FORGED MORE OR LESSLY DURING, ACCORDING TO SEVERAL SEPARATE SOURCES:
A business marketing strategy is a study and reflection process, the aim of which would be to get as close as possible to supply and demand. ... In fact, it often comes down to the development of a marketing mix whose target is the client.
Strategy consulting is an economic activity aimed at providing business managers with specialized advice for the definition of a business strategy. ... The companies call on consulting companies, which then send consultants to the client company.
A communication objective must be defined according to 3 dimensions: At the cognitive level (making known): it is the level of knowledge. Communication aims to raise awareness, attention, awareness and inform the target audience about a brand, a product, an idea or a company.
The development of a marketing strategy consists of 5 steps:
Influence marketing is a type of marketing that uses opinion leaders to promote a product. These leaders can be personalities or reference sites on a given theme. Influence marketing identifies individuals or sites that influence potential buyers, and directs the marketing activities around these influencers.
The influence marketing industry has grown extremely fast in recent years and its overall value. One of the facilitating factors is the development of influence marketing agencies or platforms..
As part of a corporate website, web design is defined according to the objectives set for it:
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